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↑ UNDERCOVER MENS
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↑ UNDERCOVER WOMENS
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↑ JohnUNDERCOVER
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↑ SueUNDERCOVER
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↑ the Shepherd UNDERCOVER
“ 先跟你分享基本常識 UC 有五種!”
熟知 UC 品牌的都知道現在有 UNDERCOVER MENS、UNDERCOVER WOMENS 、JohnUNDERCOVER、SueUNDERCOVER、the Shepherd UNDERCOVER…五個支線,主力為 UNDERCOVER 男裝女裝 Collection 之外,同時針對年輕朋友推出 JohnUNDERCOVER,另外近年火紅的女裝 SueUNDERCOVER 則是發揮天馬行空的呈現,然而顧及居家休閒的平日服飾,更有了 the Shepherd UNDERCOVER。
若要說滿足潮玩朋友小物、飾品的 MAD STORE 或許也算一個別類,但主要就是回應市場所需的產物。
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“ 然而不定期發表一款只有一件的神祕支線才是藏家所注目 ”
對於大眾消費者 UNDERCOVER 也有量產的系列造福我們這種市井小民,像是與 NIKE 的 GYAKUSOU 或是 UNIQLO 的 UU。但對於藏家等級,想要追求真正的不一樣,那或許就是 UNDAKOVR 這系列了!
遽聞最早是 2001 秋冬 D.A.V.F 時代有一系列的衣服採用古著為基底,只做一件 Re-Make 拼接並且加上鑽石骷顱,原本只是店面展示 D.A.V.F 的風格使用,因為詢問度太高因此在 2002 年秋冬時,誕生出 UNDAKOVR one off 系列,強調所有東西都是「一点物・只有一件」!
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“ PATAGONIA 拚皮衣、牛仔褲後身為棉布大學 T ”
所有的 UNDAKOVR 都展現出 UNDERCOVER 對於版型的要求,即便是古著新品的混合拼接,也要做到時裝等級的細緻工藝。許多現實不太可能的天馬行空想像都在這個系列實現,像是 PATAGONIA 的 BOA 毛粒感拚皮衣袖臂;牛仔褲後身為多件棉布大學 T 組合,每推出都銷售一空!於是 UNDAKOVR 唸起來有點像是仿冒品的系列,就不定時,在各大限定活動限定店鋪中展開販售,這次睽違一陣子,今年 2020 又不預警地於青山展開銷售!
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這次的 UNDAKOVR one off 系列,特別的是分成五次發售並且活用社群,告知大眾總共會有哪些類型,除了首波的#1 Mixed Cut and Sew 已經開賣之外,之後更有龐克風格必備的 Flannel Shirt格紋襯衫,明年還有 Cut and Sew 結構破壞再至的教練外外套與單寧外套,讓人滿心期待這次的「一点物」,由於是青山實體店鋪銷售,喜歡的朋友可要留意別死守在螢幕前。
預告到明年的開賣,從「線上社群」引流客人到「線下實體」做消費,看來高橋盾也挺懂數位行銷的!
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“ 神秘支線還有其他?已經是個 UC 宇宙了!”
至於什麼是「D.A.V.F 時期」?以及除了 UNDAKOVR 之外,UNDER COVER 是否還有其他支線?可能連許多有販售過 UNDER COVER 的店家本身都不是很清楚,只有極少數的 OG 服飾愛好者有接觸。像是近年在歐美引起討論千禧年前的 Small Parts 之外,包含 UNDAKOVR、另外還有字根很像的 UNDAKOVRIT 與 UNDAKOVRIST ,這已經是個 UC 宇宙了,下次再做一集介紹給大家。想要聽什麼再請留言告訴我們。
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↑ Small Parts
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↑ UNDAKOVRIT
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↑ UNDAKOVRIST
Words / LEE TEA
Via / UNDERCOVER、Yahoo!JP、silver-league、thearchiviststore、sobump、jawnflip、fashionmovesforward