Tibi 這個在幾年前忽然聲名大噪的品牌，其實已經成立了20多年之久，雖說他是紐約設計師品牌，但品牌的身世讓人意想不到呢!
由設計師Amy Smilovic在1997年創立於香港的品牌，Amy並沒有時尚工作相關背景或是經驗，原本在香港擔任金融業的營銷服務執行長，因為看準了精品和平價品牌中間的斷層，而決定要成立一個讓有一定社會地位和經濟能力的白領們能夠購買的品牌，起初在香港時有另一位美國合夥人Octavia Hyland，起初在香港生產了第一批服裝，之後隨折Hyland的離開，Amy也將品牌重心轉移到美國，並在2009年開設第一家紐約零售店面，如今品牌總部也設在紐約。品牌的核心三大特點一直都沒有改變過，就是: 乾淨、輕鬆、女性化；乾淨俐落的剪裁設計，不過於花俏的的布料，和輕鬆舒適的款式，加上女性化的設計，有少女感又不失性感。
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品牌優雅簡潔的設計強調雌雄同體，雖說是女裝品牌，但和男裝一樣，也是可以跨越性別穿著的，因此近年品牌除了三大核心特點，又多了一點”Cool”，強調瀟灑的設計，風格讓人感受到女性的美但不娘。如果說幾年前為什麼品牌忽然一夕成名，應該幕後功臣就是紐約的時尚名媛Olivia Palermo了吧? 她對品牌喜愛到時常穿著到各大場合活動之外，私下穿搭也出鏡率非常的高，最令人感到意外的是，其實她並沒有得到品牌的贊助，都是自掏腰包購買的。另一位常穿著Tibi的正是英國擁有眾人推崇的好品味女演員Emma Watson，她也常在私人時間和活動中選用Tibi的服裝。
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2020 Pre-Fall的Tibi設計主旨在，讓穿著的女性或是男性都能夠展現出他們是有創意的個體，但看起來不會像個神經病。我們專注在那些用服裝表達自己的女性，但不讓她們被服裝操控。品牌也在流行性和經典之間取得了巧妙的平衡，選擇使用上等的材質，讓那些願意投資衣服且注重品質的人能有服裝能滿足他們，讓穿著者能透過有一點複雜的風格來展現個人特質。
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資料來源: WWD