STUDIO SEVEN是由放浪兄弟第三代「三代目 J Soul Brothers」的隊長EXILE NAOTO（片岡直人）所創立，品牌風格以90年代的裏原宿(うらはらじゅく)文化為根基，2016年成立至今短短3年已受到日本時裝界矚目，今年更與Nigo攜手合作「HUMAN MADE x STUDIO SEVEN」，也與快時尚品牌GU推出「CHILDHOOD DREAMS」聯名系列。
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而說到Nigo跟Naoto又是什麼樣的關係呢?
Naoto曾在HYPEBEAST 的專訪提到：「千禧年代是自己感到困惑的一個時間點，而在2000年代剛好遇上Nigo，這也是裏原宿於日本街頭最熱血的時代。」兩人因為演藝工作相遇，而小時便是Nigo粉絲的Naoto在做品牌時也會特意請教他。
回歸本季STUDIO SEVEN 2020春夏系列，以東京為背景來重新詮釋2000年初美國街頭的景象。延續以往擅長的印花設計，加入鮮明對比的嘴唇圖樣，也將品牌名STUDIO SEVEN偽裝成迷彩。而經典的Oversized上衣、襯衫、工裝、牛仔破褲，透過紮染、刺繡、塗鴉樣式等細節更為現代化，不論設計手法或整體造型都成功展現濃厚的美式街味。除此之外，這次也與Hunting World、Maison MIHARA YASUHIRO及木島TAKAYUKI合作鞋子與帽款。
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成長於90年代東京澀谷的Naoto，憑藉著對服飾與裏原宿文化的喜愛從演藝跨足服裝界，而某種程度來說，要是當時沒有裏原宿文化的誕生，也許我們就不會知道藤原浩、Nigo、高橋盾、瀧澤伸介…這些傳奇人物，亦或發行《POPEYE》、《FRUiTS》…關於街頭潮流文化的雜誌。大家所熟知的BAPE、UNDERCOVER、NEIGHBORHOOD等「裏原系」品牌也深深影響國際時裝與潮流界。至於在裏原的「黃金十年」過後，「新生代」STUDIO SEVEN未來還會有什麼發展，我們拭目以待。
資料來源：FASHIONSNAP