Off-White這個在短短幾年內就在全世界爆紅的品牌，一開始品牌的設定走向其實是高端的街頭潮流品牌，隨後慢慢地轉為精品。Off-White的特色，想必不用編輯多做贅述，大家應該都瞭若指掌了吧? 從品牌一開始的經典Logo – 白色十字箭頭，到黃色的織帶，還有潮牌必備的帽T和運動鞋，到不斷跨界合作推出的聯名系列，除了跟Nike、Convers、還有Rimowa和IKEA! 這麼多不斷推成出新的聯名，除了維持品牌的熱度和話題性，也引起部分人士的反感，過多的炒作品牌不知道是好是壞?
[image_gallery images=”84522:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-1-1.jpg,84521:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-1.jpg,84520:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-42.jpg,84524:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-2-1.jpg,84532:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-10.jpg,84553:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-31.jpg,84554:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-32.jpg,84556:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-34.jpg,84558:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-36.jpg,84560:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-38.jpg,84561:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-39.jpg,84562:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-40.jpg,84563:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-41.jpg,84559:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-37.jpg,84557:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-35.jpg,” ][/image_gallery]
在成功的創造許多經典款和IT包，也在時尚圈和演藝圈圈粉無數的Off-White，對設計師來說，已經打出名號的醒目Logo已經成為了他設計上的阻礙，Abloh意識到自己無法跨越這些既定的視覺印象，因此他在發布2020早秋系列前，在一次新聞中透漏: Off-White已經不是新品牌，之後將會推動當代男裝和更多的增加皮革，還有研究輪廓剪裁來探索新的方向，致力使品牌蛻變。而這次2020早秋系列名為”Pivot”從字面上和實際的lookbook中也能印證這段話，Abloh將以這一季為一個轉軸，開始轉動Off-White，並將它帶往另一個境界。
[image_gallery images=”84523:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-2.jpg,84552:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-30.jpg,84551:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-29.jpg,84550:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-28.jpg,84549:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-27.jpg,84548:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-26.jpg,84547:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-25.jpg,84546:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-24.jpg,84545:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-23.jpg,84544:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-22.jpg,84543:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-21.jpg,84542:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-20.jpg,84541:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-19.jpg,84540:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-18.jpg,84539:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-17.jpg,84538:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-16.jpg,84537:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-15.jpg,84536:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-14.jpg,84535:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-13.jpg,84534:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-12.jpg,84533:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-11.jpg,84531:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-9.jpg,84530:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-8.jpg,84529:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-7.jpg,84528:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-6.jpg,84527:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-5.jpg,84526:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-4.jpg,84525:https://ldope.com/wp-content/uploads/2019/12/Off-White-20-3.jpg,” ][/image_gallery]
但由於品牌的主要消費客群還是當代的年輕人，因此設計上還是保有部分街頭潮流的影子，只是選擇弱化logo和誇張醒目的塗鴉印花；這次依舊會看到蒙娜麗莎的圖案和Abloh字樣的刺繡，但相較於以往，更多了皮褲皮衣等品項，在剪裁上也更加合身簡約，色調也選擇較為沉穩內斂的配色，少了許多活潑俏皮，但讓品牌更往精品邁向一大步，只是不知道這樣的Off-White，對於看中Logo的新世代年輕人來說，是否還有吸引力呢?他們還會買單嗎? 或是能夠讓品牌收獲更多不同年齡層的粉絲呢?讓我們拭目以待吧!
https://www.instagram.com/p/B5VScEIpbJ4/