LITTLEBIG 是一個風格強烈,帶有英倫搖滾龐克感的品牌,用色沉穩內斂,用顏色巧妙的平衡了款式,以至於不會過分的年輕化。這都要歸功於品牌設計師馬度圭太,因其對英國龐克及搖滾音樂文化的喜愛,讓人經常可在 LITTLEBIG 身上看到相關的連結,透過不同文化的洗禮和融合,加上設計師過往的經歷,除了大幅的提升服裝設計上的掌握度之外,更將音樂的深層涵義融入其中。雖是以正裝為雛形和主軸,但從細節中發展延伸,帶入更多的元素到正裝之中,因此獲得眾多日本演藝圈或是時尚圈人士的喜愛,更時常揭露在日本各大雜誌上,加上當代知名男星菅田将暉多次著用,更增加了品牌的知名度和能見度。
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甚麼? 原來本行不是設計師?
品牌設計師馬度圭太,畢業於文化服裝學院,在學期間曾在 FACTORY 實習,畢業後則是進入了東京知名選貨店 CANNABIS,並擔任買手一職,也因此意識到自己對服裝有極大的興趣,擔任買手後便開始創立自有品牌 – LITTLEBIG。有別於大部分品牌,它沒有特殊意義,也沒有制定每季的主題,主要靈感皆來自日常生活中的藝術、音樂層面,以服裝作為載體,做自己真正熱愛的事物。
演藝圈和時尚圈都愛?
雖說LITTLEBIG不是到人人陷入瘋狂搶購的狀態,但其實它擁有的支持者是你想像不到的,演藝圈中最為出名的就是因菅田将暉的愛用,甚至還穿著它拍攝電影呢! 在《NYLON JAPAN 》11月號裡,日本當紅樂團-世界末日 < SEKAI NO OWARI > 著用,應該很多人聽過這個曾和 Clean Bandit 跨國合作,且多次來台開唱的奇幻樂團。還有知名藝人小松菜奈、Non-no 的 model 宮沢氷魚、model 帆乃花、藝人 MIYAVI ISHIHARA…等都時常在上節目或是拍攝時著用。
LITTLEBIG 因品牌風格中性且富有韻味,散發出沈穩內斂又神秘的色彩,加上設計師對英國搖滾龐克元素的喜愛,在每一季的設計中都能感受到這樣的精神。而品牌以正裝為主軸延伸,讓西裝和襯衫不再拘謹,有更多的變化和靈活度。因此也時常登上日本媒體雜誌,像是 NYLON JAPAN、 GQ JAPAN、DROP TOKYO、SILVER MAGAZINE…等。
也常和知名的選貨店合作推出聯名系列,像是 CANNABIS,和近期合作限定西裝的 PALETTE art alive 跟 HOWDAY,也拍攝黑白的高質感宣傳前導影片,LITTLEBIG 在日本也眾多時尚圈和演藝圈人士的愛戴而備受關注!
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如果想要有一點正式,但又不失個人風格和設計感的服裝,無論男女都可以嘗試LITTLEBIG的服裝,絕對會帶來意想不到的效果!