LACOSTE L!VE 是 LACOSTE (鱷魚) 新推出的副線品牌，充滿活力、創意、時尚這三大元素。 LACOSTE L!VE 推出了一款男士淡香水，並配合它的發布上演了一場活力秀，他們請來柏林的 Wildvertising 及比利時的 Ink Studio 兩家公司聯手，以100％手工製作了一本立體書，透過立體及互動的方式展示了 LACOSTE L!VE 品牌和這款男士淡香水的奧秘。充滿活力及驚喜的青檸香氣為前調揭開序幕，中調糅合綠葉與水漾香氣，盡情釋放青檸的活力和清新快感，誘發無窮創意及動力。基調結合愈創木與黑甘草的煙熏氣息，為香氛增添豐厚的層次感及個人特色。
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立體書分成 Brand、 The live man、 The fragrance 三個章節，書的每一頁都將立體三維概念玩出新高度，他們將二維碼 QR CODE、手機支架，還有香水模型都以立體的展示在書中，一步步介紹了整個品牌概念和香水的設計理念，極其生動的展示了何為「躍然紙上」。更為巧妙的是，書的最後還設計成了一個影院模型，「紙上談兵」一樣可以靈活生動。
INFO：INK studio