# Kim Kardashian的內衣品牌惹議：文化挪用的界線如何劃分？

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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft

A post shared by Kim Kardashian West (@kimkardashian) on Jun 25, 2019 at 6:00am PDT

        Kim Kardashian上週於Instagram上公布塑身內衣品牌的形象照，以「Kimono」作為品牌名稱，瞬時間引起騷動！Kimono是日本傳統和服，而Kardashian直接挪用命名，已經不只是抄襲的爭議了，更牽涉民族的自我意識。

        連V&A博物館(Victoria and Albert Museum)也為此發聲，同樣在Instagram上發了一張和服照片，並寫著：「從16世紀開始，和服成為日本各階層和性別的主要服飾，至今仍是日本文化的象徵。在V&A挖掘真正的和服。」且＃KimOhNo以示對Kardashian的不滿情緒，最後附上和服歷史的連結資料。同時居住在舊金山的日本攝影師大石結花(Yuka Ohishi)，率領「#KimOhNo」標籤運動，她告訴CNN：「我不認同服飾品牌使用『和服』一詞去包裝海灘罩衫之類的產品，而現在Kardashian居然直接把『Kimono』這個字拿去玩雙關。」

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#Kimono became the principal item of dress for all classes and sexes in Japan from the 16th c. and is still a symbol of Japanese culture. Discover real kimono here at the V&A – link in bio #KimOhNo

A post shared by Victoria and Albert Museum (@vamuseum) on Jun 26, 2019 at 9:42am PDT

https://t.co/CikIJMgkOQ

— Yuka Ohishi (@0oyukao0) June 25, 2019

         事件延燒至日本政府，京都市市長門川大作(Daisaku Kadokawa)於是在Facebook上發表了一篇給Kim Kardashian的公開信，希望她重新考慮用「Kimono」作為她品牌的名稱，認為「Kimono」不應該被商業化，也提到日本政府正著手向聯合國教科文組織(UNESCO)申請將「和服文化」註冊為一項非物質文化遺產，最後他向Kardashian提出參訪京都的邀請，要她親身體驗和服文化的精髓（笑）

        正如這些舉動所想傳達的是，和服的深厚歷史底蘊是日本人對於自身文化的認同，穿著於重要場合的服裝。Kardashian的內衣品牌不僅跟和服毫無關聯，甚至只是因為Kimono中的「Kim」能夠作為自己的符號，這就是不尊重日本文化。原本其公司「Kimono Intimates Inc.」甚至預計向美國專利及商標局申請商標權，隨著事情演烈到這個地步，Kardashian的回應是她將撤銷品牌原名「Kimono」，也未表示新的名字是否已經決定。不過內容絲毫未對她所做的文化挪用(Culture Appropriation)行為提出道歉。

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on Jul 1, 2019 at 6:49am PDT

        Kim Kardashian以奢華、拜金出名，養出一票死忠粉絲。假設品牌真的順利以Kimono為名，以Kardashian的社群影響力肯定是迅速發展，當搜尋「Kimono」關鍵字時，不再只是出現和服同時還有內衣跟塑身衣。基於日本民族的意識，大部分的日本人懷抱保守思想，看到自己的傳統服裝與裸露服裝畫上等號時，似乎很難接受。那你們怎麼看呢？