由吉原秀明(Hideaki Yoshihara)及大出由紀子(Yukiko Ode)這對夫妻檔創立的時裝品牌HYKE，早前發佈了2020秋冬時裝秀，而本次因應防疫以現場直播的方式進行。
本季秋冬以90年代為靈感，將其日式極簡風格融合軍工裝，如1950年的法國醫院外套、英國海軍工作服，1960年的瑞典軍隊機車夾克和1980年的美國陸軍手術服。整體以黑色、卡其色、灰色和白色為基調，造型上則添加了聯名款式，包括與JULIUS TART OPTICAL合作的雙色眼鏡、BEAUTIFUL SHOES合作的靴子及穆勒鞋。
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除了新系列外，延續2020年春夏的Adidas by HYKE，將90年代「Adidas ADVENTURE SERIES」作為延伸，重現 Adidas大徽標的上衣、素面百褶裙、UltraBOOST為基底的鞋款等經典設計，這兩季是繼2016年後雙方再次合作。
HYKE過往也與The North Face 聯乘「極簡x山系」系列，以精細又內斂的DNA結合機能性受到不少人青睞，跨出了亞洲地區邁向國際，但即便靠著聯名大出風頭，你真的認識HYKE這品牌嗎 ？
https://www.instagram.com/p/Bk_oT5UHiBi/
早在1997年，吉原秀明和大出由紀子開設一間名為「bowls」的古著店，憑藉著對服裝的講究跟熱情，開始製作自己喜歡的衣服，一年後即誕生了「GREEN」這個時裝品牌。GREEN以低調、復古的女裝為著稱，在當時盛行晚禮服、浮華標章的2000年初，卻嗅到極簡主義的趨勢更具前瞻性。然而2009年，也就是品牌成立的十週年後，夫妻倆卻退出時裝界，花了幾年重新整頓和養育小孩，才在2013年成立現在的HYKE。
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GREEN與HYKE同樣保持低調獨特的剪裁和對工藝的要求，設計上則多了變化和功能性，如HYKE的品牌理念「Heritage and evolution」，即便與運動和戶外品牌合作，仍貫徹著「經典承傳加當代創新」，一如既往卻又能在每季帶來驚奇。