衣服就是攜帶式的房間！無論在何處都可以把自己安全的包裹起來！
設計師長見佳祐(keisuke Nagami)以「如待在房間般安穩舒適的中性服飾」為概念成立時裝品牌HATRA，而這位「科技宅男」早在2014年就與創意團隊KORI-SHOW及福井縣歷史悠久的紡織廠KAYTAY TEXINNO─三方合作推出攜帶式暖桌「kotatsu parka」，甚至使用高彈性防水面料，不用擔心吃飯時打翻飯菜，還可以連接到家用的被爐桌上！(如此宅的「未來生活感」大概只有長見佳祐可以做到了。)
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為什麼形容長見佳祐是科技宅男呢？
除了「宅」的概念外，HATRA還有個別於其他品牌的特點：從設計、打版到製作完成都在電腦上進行。透過3D軟體直接模擬成品樣貌，以消除美學想像的差異，同時能減少開發服裝時耗損的物料。而這樣的剪裁非單只是立體廓型，更考量到面料與工藝的細節，重新詮釋「科技、未來」也打破生硬的既定印象，在日常也能夠舒適著裝。
身份是服裝設計師，科技宅男，還是藝術家？
成立於2010年的HATRA，兩年後便以2011年秋冬系列參與東京都現代美術館的展覽，與ISSEY MIYAKE、Yohji Yamamoto、Comme des Garçons等作品齊齊排列。而除了美術館與劇場，HATRA還曾與《新世紀福音戰士》聯名，上季更找來AI平面藝術家 Yuma Kishi 合作一系列實驗性的影片。作為時裝品牌，HATRA的獨特之處也在於其跨領域的合作，不斷探索新事物去打造自己的實驗室。
2020 AW：當AI人工智慧遇上時裝設計
「我們的目標是製造可持續且舒適的衣服，但我對超出人類想像力的數字工具（如AI）來製作衣服感興趣。」─ 長見佳祐(keisuke Nagami)
長見佳祐表示他以12年前出版的一本鳥類書為靈感，將「STUDY SKINS」作為本季秋冬系列的主題，如往季作品呈現的灰、米白等中性色為基調，再以面料和細節來模仿鳥類的質感。而這次HATRA與Synflux合作，以設計零浪費為目的，將原本製作圖案時2D和3D流量會造成的織物損耗，透過創建一種算法“AUBIK”來製作針織面料，同時使用AI學習約200萬張動物圖像，再將虛構的鳥類圖案印在服裝上。
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HATRA 2020秋冬展示會至3月31日已開放預約，到不了現場沒關係，長見佳祐這位科技宅男也為大家準備了3D「鳥巢」線上體驗(？)