在 Hedi Slimane 加入 Celine 並再度大改品牌風格和 logo 後,使得人們不斷推崇 Phoebe Philo 的簡約奢華 Old Céline。但 Slimane 絲毫不在意外界觀點,SS21 男裝不僅延續了自己的招牌設計,甚至大膽地以 TikTok 影片作為發表大秀靈感,models 風格也成為 e-Boy 網紅的樣貌。
這部名為《The Dancing Kid》的 2021 春夏發表影片開宗明義地將 TikTok 上跳舞的年輕人們作為主題,背景配樂用上了藉由 TikTok 竄紅的饒舌歌手 Tiagz 的《They Call Me Tiago》;即便衣著色彩豐富,但仍舊帶有陰沈感的 models 更是抖音 e-Boy 的最佳寫照。
其實去年底 Hedi Slimane 就已簽下 TikTok 網紅 Noen Eubanks 為 Celine 代言,並姑且不論 Slimane 的設計內容,但他總能抓住「有消費力」的年輕人並借助他們的力量擴散話題,對品牌而言這些網紅或許比成天嚷著 “Old Céline” 的時尚愛好者們更具市場價值。
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