由賓士Mercedes-Benz所贊助舉辦的Mercedes-Benz Fashion Week Berlin柏林時裝週，經過一些挑整後於昨日1月13號再次出發! 這次選在更新更大的場地，是一個名為Kraftwerk的發電廠改建而成的活動場所，位於柏林的3區，官方表示: 選擇這個場所不只是因為它空間更大方便使用，因為場地本身的歷史，在保有歷史文化的同時加入當代的時裝秀，無疑是一種對過去與未來最好的展現方式。
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這次時裝周最值得大家關注的則是，由南非設計師Clive Rundle、Floyd Avenue、Rich Mnisi和Viviers所組成的團體秀，他們是Mercedes-Benz時尚新星交換計畫的一部分；另外還有16組設計師，像是Odeeh、Last Heirs、Nobi Talai和Kilian Kerner的Kxxk…等，都會在伸展台上展示他們2020秋冬的新作品。其實南非組合展還有另一層涵義，今年將是Mercedes-Benz投入到時尚產業的第25周年，該公司還在贊助了澳洲、墨西哥、馬德里和喬治亞舉辦時裝周，以及舉辦於法國普羅旺斯Hyères的國際時尚節。
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今年的重新出發另一個宗旨在於: 將時裝週民主化，Mercedes-Benz的發言人表示: 我們很高興能夠對一般消費者和民眾打開大門，為了引領這個產業，我們和設計師的合作，同時也對舉辦展覽和活動有更多的經驗。自從3年前Mercedes-Benz和他的生意夥伴IMG拆夥後，德國的時尚產業需要被改變這件事就時常被提及，儘管現在做了調整之後再出發，許多品牌也依舊相信在柏林展出是有一定價值的。
https://www.instagram.com/p/B6LYCNhos-k/
Mercedes-Benz Fashion Week Berlin這一季也被認為是一個好的開始，在所有的買手都還是願意接受未奠定好基礎的大品牌，柏林會成為一個很好的形象展示地，而Mercedes-Benz Fashion Week Berlin將會是柏林最重要的秀之一，同時也是新銳品牌最容易出頭的地方!
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資料來源: WWD