2015 年成立的時裝品牌 AURALEE,以簡約調性、俐落剪裁與精選面料,打造出高質感的日常服飾,短短幾年就獲得東京時尚大獎 (Tokyo Fashion Award) 的肯定,成為日本時尚圈炙手可熱的品牌之一。設計師岩井良太 (Ryota Iwai) 曾在標榜「優質面料」的品牌 norikoike 和 FilMelange 擔任過打版師和設計師,奠定其創立 AURALEE 的基礎與技術,對於用料的選擇更會親自走訪各國產地,如他在受訪時曾說過:「AURALEE 的本業就好像是布料商!」堅持嚴選天然、舒適的面料,讓細節回歸到服裝本質上。
本季 2021 年春夏系列延續一貫的設計風格,以亞麻、棉質、絲綢等材料為主軸,另外特別開發具有光澤感的尼龍織物、網眼針織布料,在「熱帶之旅」的概念下營造了舒適、涼爽的氛圍,並使用淡雅的色彩組合呈現 AURALEE 的獨到美學。即便設計簡約,但利用中性寬鬆的多層次搭配,簡單堆疊出井然有序的豐富視覺!
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