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近期在 Instagram 上極具話題性的大概就是這個聯名了！Beams 已多次與知名品牌聯乘過，而這次要合作的對象是來自巴黎的 Paperboy，其為一家販售有機蔬菜三明治及果汁的餐飲店，時常為各大品牌如 Nike, Vans 等舉辦的活動提供餐飲，因此與潮流有十分緊密的連接。而此次聯名的誕生是源於該品牌老闆 James Dridi 對於日本街頭文化及 Beams 的熱愛，在因緣際會下與店員相談甚歡，促成了此次合作，結合該品牌“Paperboy”原意報童的形象與”BEAMS”結合，以報童男孩帶著B字五分割帽的圖樣作為主軸，推出一系列商品包含 T-shirt、帽T、包包、帽子及配件等，可愛繽紛的字體相當吸睛；而值得一提的是，在 lookbook 中，最引人注目的無非是模特腳上的橘色 Air Force 1，在鞋子側邊也用日文印上ペーパーボーイ字樣，十分搶眼。此系列將在7月14日於 Beams 原宿店販售，想入手的朋友務必多加留意！