強調「衣服不該單是服裝，也是種道具。」近年人氣上升的meanswhile，一直都把這當作設計上的核心重點。
[image_gallery images=”41542:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-13.jpg,41540:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-11.jpg,41539:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-10.jpg,41538:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-9.jpg,41537:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-8.jpg,41536:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-7.jpg,41535:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-6.jpg,41529:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-17.jpg,41531:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-2.jpg,41532:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-3.jpg,41533:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-4.jpg,41534:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-5.jpg,” ][/image_gallery]
即便外界都認為meanswhile這品牌的崛起是和設計師-藤崎尚大(Naohiro Fujisaki )在White Mountaineering的相關經歷有關。但可以發現meanswhile也不斷將自家產品設定為定番延續，像是有齒狀開口的Coach JK、Ventile材質的Anorak Parka、辨識度超高的脖套Neck Warmer、可以收納攜帶的Pullover SH…等。把既有產品推向大眾認知端可見該品牌在設計上，可以看出這位設計師跳脫多數時裝品牌做法，而是將自己當作包袋品牌的思維在製作服裝。
[image_gallery images=”41543:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-14.jpg,41541:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-12.jpg,41544:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-15.jpg,41528:https://ldope.com/wp-content/uploads/2016/10/meanswhile-2017-ss-16.jpg,” ][/image_gallery]
這次在我們親自拜訪展示會當中，也看到了2017 SS所展示的新配色和嶄新設計，可以融入包袋的雨衣套、可方便腰包移動的側邊拉鍊設計，meanswhile這類的「新基本款」設計方向，儼然成為近年設計師的新方向。