2020 Spring and Summer的倫敦時裝周上，眾所期待的英國設計師品牌 JW Anderson，秀場的布景和編排讓觀眾又再次掉進他的想像世界。
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JW Anderson想必大家應該都不陌生，畢竟他已經和 Uniqlo 合作多次，還和 Convers 出過聯名，已經算是擁有一定的知名度。這個由 LOEWE 創意總監 – Jonathan Anderson 創立的同名品牌，其實早在 2007 年就已經成立，在 2010 年正式推出女裝系列，隨後在 2013 年接下 LOEWE 的創意總監一職，又在2015年同時獲得英國時尚大獎的最佳男裝設計和最佳女裝設計獎! 一路上備受關注聲勢也水漲船高。更被英國媒體譽為鬼才設計師 Christopher Kane 的接班人。
Jonathan Anderson 的創作靈感其實就是每天的所見所聞，或是把一些天馬行空的想法具體化，大家都說他的設計風格詭譎多變，其實他每次在設計時的想法都非常的單純，只是想要顛覆傳統，將品牌植入文化中，因為他認為服裝應該回到服裝的本身或是成為生活中的一部分，而不是重塑或是華而不實的樣貌，他認為這樣才能夠賦予穿衣者更多的空間去激發想像力，也能進一步的玩轉服飾!
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由於他不按照牌理出牌的風格，和源源不絕的創意靈感，也讓品牌在短時間內迅速走紅，因為他在各個聯名系列的活躍，也讓大家看到了品牌更多元的樣貌。2020 春夏，相較之前的中性風格，這次比以往更加具有女人味，像是希臘女神的飄逸長裙，星際大戰的少女戰服….等，他也再一次的用天馬行空的小巧思和細膩優美的剪裁征服了時尚界。一開始進到秀場，會看到地上都是透明玻璃盒子，裡面裝著的是一些日常生活中可見的小東西，仔細看會發現有衣物、乾燥花、泰迪熊…等，其實這些都是加拿大藝術家 Liz Magor 的作品。
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這次的一大亮點莫過於每個模特兒都有配戴的水晶耳環，分量感十足，其折射出的光線，和地面上擺設的玻璃盒相呼應，水晶也延伸到了鞋子上，帶出一種未來感，但又不過分誇張。這一季整體風格是較為柔美，布料的選擇上大多為垂墜感重或是輕透的材質，做出不對稱的希臘女神長裙，外面疊加上水晶編織的胸飾，多了一分層次感的同時，也為整體設計找到重點，具有畫龍點睛的效果。除了希臘女神風以外，還有另一個就是遊牧民族 (部落風)的款式，利用絲巾、綁帶和麻神、流蘇等元素，加上皮革小包和飄逸的外衣，融合了古老與未來。
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而這幾年 JW Anderson 大受藝人和網路名人愛戴的包款，也已經被新的設計取代，這一季棒球帽包和鍊條包依舊存在，但多了竹編和流蘇包，簡約的設計和黑白為主的色彩，讓每一件時髦的單品都能化做永恆的經典款，這就是 JW Anderson 的魅力所在! 但在 JW Anderson 2020SS 的系列上，編輯感覺看到了日本品牌 HATRA 的未來、中性感，還有現在當紅的 AKIKOAOKI，其不過份女性化的設計，但又隱隱約約的暗示了女性化的特徵，還有多層次的配件疊加和垂墜飄逸的長裙，也許這樣風格才是更多現代女性所追求，也更能駕馭的吧?
資料來源：VOGUE