Home NEWSFASHIONApparel # 超越全球的平行時空:愛馬仕中國新專櫃單日營業額達 8,100 萬台幣

# 超越全球的平行時空:愛馬仕中國新專櫃單日營業額達 8,100 萬台幣

by Sean Chang
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[image_gallery images=”89157:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-2.jpg,89158:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-3.jpg,89159:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-4.jpg,89160:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-5.jpg,” ][/image_gallery]

 

  當各國還陷在疫情陰霾之時,中國早已「超英勝美」、獨步全球著手經濟和民生復蘇!中國富豪們的實力也絲毫不受新冠肺炎影響,還替法國頂級奢侈品牌愛馬仕(Hermès)打破業績紀錄,單日營業額高達人民幣 1,900 萬(約合台幣 8,100 萬)!

 

  愛馬仕廣州旗艦店上週末重新在該城市最頂級的太古匯商場開張,新店面空間增加 84%,並由巴黎建築事務所 RDAI 打造,外牆大面積使用珐瑯工藝,格局分為上下兩層規劃,可謂極致奢華。開幕人潮絡繹不絕,跟禁止商店營業的歐美及日本等國比起來簡直是平行時空!

 

[image_gallery images=”89213:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-12.jpg,89163:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-8.jpg,89162:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-7.jpg,89164:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-9.jpg,89165:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-10.jpg,89161:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-6.jpg,89166:https://ldope.com/wp-content/uploads/2020/04/hermes-2-7-million-in-one-guangzhou-china-store-11.jpg,” ][/image_gallery]

 

  除了店面氣派,廣州的 VIP 顧客也相當闊氣;從中國社群平台《小紅書》上的分享文章可以見到這些網友們各個跟店上頂級銷售人員熟絡,有人背著鱷魚皮柏金包朝聖、有人打包了 20 件新款服裝(另有 8 件等待調貨),還有一位開著男朋友送的訂製勞斯萊斯魅影(Rolls-Royce Wraith)前來採買,並一次買了「小一百萬」,由於首飾都是不值錢的碎鑽因此索性略過。以上盛景再加上《小紅書》上不得發表疫情及政治相關言論,更使得中國現況看來欣欣向榮。

 

  文末在此由衷恭喜中國走出年初的傷痛!希望其他國家也能從中學習,擺脫疫情低氣壓、盡快趕上腳步!

 

資料來源:WWD
圖片來源:Hermès

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