設計師 長見桂祐(keisuke nagami）結束法國ESMOD時裝藝術學位的學習之後，在 2010 年展開 HATRA 的品牌活動，並於日前公布了最新的 2019AW 系列展示。
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「製作如房間般安穩舒適的中性服裝」， 長見桂祐 在其官網上，用一句話直接表明了 HATRA 的風格就是舒適、立體剪裁，並在包覆身體的著用過程中，讓著用者體會到無慮且與環境相容的自在感。也因此 HATRA 多已無性別為出發點，多數作品也以灰、米白等中性色調呈現，此回秋冬亦不脫離此概念主軸。特別的是，在布料上，長見桂祐 用類似土壤、沙子、岩石的紋理呈現，即便時裝感強烈，卻依然親切。
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另外在 HATRA 展示會現場也同步展示了本次用於生產服飾的軟體(沒錯，從設計、打板到製作完成都在電腦上進行），透過直接的模擬，我們能夠透過程式進行打版、設計、布花印製等工序，並即刻從螢幕上觀看成品樣貌，此舉無疑消除了美學想像與技術生產之間的不確定因子，更增廣了對於服裝設計的廣域思考，而該技術未來將如何發展？實在令人相當期待。