2005年，由華裔設計師Phillip Lim與Wen Zhou一同創立的3.1Phillip Lim，現已於紐約、洛杉磯、倫敦與東京擁有旗艦店。而位於台北微風信義的首間專門店今日正式開幕，此據點由MR Architecture + Decor依據Phillip Lim的創作方向設計打造，遵循品牌一貫的概念，現代幾何的實用空間陳設，使店面成為設計師工作室的延伸、傳達出 “Studio Luxury”概念。
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3.1Phillip Lim的核心理念是打造美的日常經典衣著，用酷勁簡約的男女裝造型展現活力優雅。開幕現場不僅邀請到凱渥名模邱馨慧及羅素演繹2015秋裝系列，將經典的套裝、大衣、風衣及嫵媚的洋裝典以率性風格重新塑造，同時也展示了新一季早春度假設計，以美麗衣裝的創作經驗表示對手工藝的歌頌。不論在細節處理上的提升、還是講究細膩與高雅的創作，皆表達簡單、時髦且獨具個人特色的品牌風格。
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