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圖象設計師Dado Queiroz，為農業設備公司，設計了符合企業形象的機械字體logo，靈感來自於機器零件。面臨的挑戰是利用企業世界知名的產品，像他們的拖拉機和粉碎機堆疊排列形成，如同積木的字母，要考慮到易讀性及協調的複合圖像。以Helvetica Neue這個字體為主軸，像是裝卸盔甲般，一步一步把機器零件加上去。Dado Queiroz 幾年來的經驗，縱觀於字體設計之間，對字母的激情越來越明顯，相信通過此所設計出來作品，反映出一定水準。
INFO： Dado Queiroz