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2016 年由總監藤原新氏和設計師石橋真一郎創立的品牌 KUON，成立短短幾年就展現出驚人的魅力，其最特別之處便是堅持使用日本 50-150 年歷史的古布進行製作，將 Boro、Indigo、Sashiko 等古典工法以嶄新的風貌呈現，讓日常單品成為有價值的工藝品。如品牌所傳達的理念：「新品終究會老去，但其美麗會永遠留存。」