今年農曆過年比往年早，這次即將迎來的是鼠年，十二生肖中的第一位，表示一個輪迴結束，也是一個新的開始。近幾年許多品牌都為了搶攻中國 (華人) 這個大市場，每年農曆年都配合推出限定款，今年更是許多品牌都紛紛祭出與中國和老鼠相關的設計，一起來看看都有哪些吧!
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GUCCI x DISNEY
這個系列應該是最近討論度最高的了!CUCCI選擇了西方的經典卡通人物: 米奇來做為鼠年的代表，可愛的米奇配上GUCCI經典的logo，多了幾分童趣，讓整個限定系列更加有趣吸睛，還請來倪妮來拍攝宣傳大片和形象照，在迪士尼裡穿著米奇的服裝也是基本配備的一種啊!
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OFF-WHITE
連潮牌都推出了鼠年限定系列，將會包含男女裝，以黑色為基礎，加上紅色和白色的Good Luck字樣，當然老鼠這個元素是不能少的，另外搭配上了桃花這種中國風的圖案作為點綴。
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ETRO
同樣選擇經典卡通人物作為鼠年限定款的主角，Etro選擇和華納合作，主角當然就是最知名的Tom & Jerry裡面的Jerry啦! 可愛的Jerry搭配品牌最經典的佩斯利花紋，俏皮中帶有一點優雅，這個系列都設定為中性商品。
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Rag & Bone
鼠年的代表選擇用2015年在美國爆紅的Pizza Rat，就是一隻在紐約地鐵裡搬著一片Pizza的老鼠，用有點真實又有卡通感的圖像表達，為Rag & Bone帶來全新的視覺效果!
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Moschino
本就無俚頭的Moschino，這次的老鼠形象源自於米奇，由米奇身上得到靈感後才有了這次的老鼠圖案，怪誕又詼諧的風格，和品牌精神一致。
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UGG
知名的雪靴品牌UGG也搭上了這股熱潮，跟著推出了老鼠剪裁的可愛雪靴系列，應該有許多少女為之瘋狂了吧?!
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Dior
不同於其他品牌，Dior選用中國農曆年最受歡迎的紅色，搭配花卉和鳳凰，用品牌的經典款式為基底，延伸出一系列商品。
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Nike
運動品牌龍頭Nike當然不會錯過這個重大節日，用中國知名的剪紙為主題導入鞋款，還有明朝的動物、花卉、風景為主視覺。
Diane von Furstenberg
設計師品牌DVF也將紅色導入自家最有名的印花中，並推出一系列的動畫作為宣傳的前導影片，可愛的插畫風格擬人老鼠和穿著DVF經典款紅色印花的女主角一起慶祝中國新年，畫面有趣又可愛。
GUCCI X DISNEY – 前導影片
https://www.instagram.com/p/B7E_i2lqjat/
資料來源: WWD