在眾人追求時尚、話題以彰顯自我風格的時候，urself 這個全新建構起的品牌選擇將重心回歸到最基本的根源：自己，以單純素色的系列商品，簡單印製上 urself 字樣(包含不同國家語言），滿足生活日常所需，甚至還帶有一些會心一笑的「無用」感。
在 Instagram 查看這則貼文
在 Instagram 查看這則貼文
基於「豐富的生活來自日常中的無用」這個概念，品牌抓準了現代人時常將心靈寄託在不必要的物件狀態，urself 不僅是個服裝品牌，更是雜貨，或是準確來說，它一個現代社會思想下的集合體。在 urself 的經營理念裡，這不像一個服裝設計品牌以季度發表，也不如時裝有著多具啟發性的外表，品牌全採不定期生產、發售的模式進行，透過製作出來的小物，幫助“你”來豐富“你自己”的生活。
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目前除了拖鞋、燈芯絨褲、棉褲、帽T等基本單品之外，最新聯名商品也已經公佈，在形象中除了釋出與插畫家 長場雄(Yu Nagaba) 合作繪製的帽款，還有與攝影師 後藤啟太(Keita Goto) 推出的 Tee 等單品，簡單詼諧的非為相當吸引人，真種生活中被療癒的感覺！而該項合作企劃也將於 3/30~4/3 在大阪 IMA：ZINE 公開販售，現場並同步舉辦 後藤啟太 攝影展，有興趣的讀者千萬別錯過！